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The Hidden Side of Your Digital Identity: What Employers, Clients, and Attackers See Before You Even Speak
In the age of permanent digital archives, your online presence tells a story, often one you didn’t write yourself. While most people believe they “don’t post much,” their real identity online is shaped by family members, old accounts, public databases, leaked information, and years of forgotten content. And this hidden identity is the first thing that employers, clients, journalists, and even attackers look at. Welcome to your parallel identity —the one that speaks before you
Sophie
2 days ago2 min read


The Reputational Cost of Digging Up Old Tweets
In the age of permanent digital archives, nothing really disappears. What once felt like a spontaneous, funny, ironic, or clumsy tweet can come back years later with a completely different meaning — and sometimes devastating consequences. Exhuming old tweets has become one of the most powerful tools for shaping (or destroying) a public image. Why Old Tweets Still Matter Twitter was built on immediacy: reacting in the moment, joking impulsively, posting without overthinking. B
Sophie
4 days ago3 min read


When Executives Don’t Control Their Online Exposure, They Become Targets: Why Digital Awareness Is Now a Leadership Skill
In 2025, an executive’s online footprint is no longer a background detail: it is a strategic vulnerability. Every photo, comment, like, old tweet, public registry entry, or forgotten account can be weaponized in seconds. And the higher the position, the higher the risk. Today’s attackers, whether activists, disgruntled former employees, competitors, cybercriminals, or hostile states don’t need sophisticated tools to harm a leader’s credibility. They only need what the executi
Sophie
4 days ago3 min read


The Hidden Threat of Old Nightclub Photos: How Facial Recognition Brings the Past Back to Life
For years, most of us lived with the comforting illusion that old photos were forgotten by the Internet . Grainy images buried in a dormant Facebook album, club websites from the early 2000s, or forgotten party galleries on extinct platforms felt harmless — relics of another era. That era is over. Today, facial recognition tools can retrieve, match, and resurface photos you didn’t even remember existed . And while we’ve all laughed about questionable fashion choices or chaoti
Sophie
4 days ago3 min read
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